
The
cornerstone of the Voyage experience is our original
programming, which appeals to consumers with content
that covers compelling destination and lifestyle interests.
Professionally produced in High Definition, the visually
stunning video content speaks to members of a sophisticated
audience and to the marketers who wish to reach them.
Programming is organized around themes that rotate
on a monthly cycle and serve as focal points for the
consumer as well as marketing and communications programs.
These themes can be based on a destination (Caribbean:
Islands in the Sun) or lifestyle category (Top 100
Spa Retreats). Each cycle comprises approximately
25 three- to five-minute Signature Video segments,
video profiles of leading hotel and resort properties,
and destination-specific points of interests and activities.
All content is filmed in stunning High Definition.
A slate of dedicated feature stories written for the
discerning traveler accompanies the video segments.
The diverse program offering not only entertains,
but also satisfies consumers’ need for information
with programming and resources that support dreaming,
learning, planning and purchasing. The informational
aspect of Voyage programming is critical to maintaining
our position as an unbiased authority on luxury travel.
All Voyage programming is cross-linked and interlaced,
which helps consumers pursue specific areas of interest
and make educated travel and activity choices. For
example, a consumer can view a video feature on a
specific destination and then link to related programming
on dining, activities and hotels in the area. This
interlacing of programming creates a completely immersive
experience for our audience.
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